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Cookie Policy

Cookie Settings




Information about cookies

What are cookies?

Cookies are small files that we send to and store on your device when you visit our website. Certain functions on our website cannot be provided without the use of technically mandatory cookies. Other cookies, however, enable us to perform a range of analyses. Cookies can, for example, recognize the browser you are using when you visit our website again and transfer various items of information to us. Among other things, cookies enable us to make our website more user-friendly and effective for you, for example by tracking your use of our website and determining your preferred settings (e.g. country and language settings). If third parties process information via cookies, they collect this information directly via your browser. Cookies do not harm your device. They cannot execute any programs and do not contain viruses.

First-party cookies

First-party cookies are set by us, FUCHS SE.

Third-party cookies

Third-party cookies are text-based data records stored in your browser (on your device) when you visit a website. They are used not by the operator of the website itself, but by a third party. Unlike first-party cookies, they can be read by the third-party cookie provider. Third-party cookies allow the number of page views, the duration of a website visit or the pages viewed to be determined.

Legal basis for the use of cookies

The legal basis for the processing of technically mandatory cookies is our legitimate interest in the processing of personal data pursuant to Article 6(1f) of the GDPR. Personal data will be deleted if it is no longer necessary for this purpose, especially if cookies are disabled. We require your consent to use non-mandatory cookies and third-party cookies. If you give us your consent to the use of cookies on the basis of a notice (“cookie banner”) provided by us on the website, the legality of use is additionally governed by Article 6(1a) of the GDPR. As soon as the data transmitted to us via the cookies is no longer required for the purposes described above, it is deleted. Any further storage may occur only in individual cases if provided for by law.

Configuring your browser settings

You can manage the cookie settings using the settings described below or by configuring your browser settings. Most browsers are set by default to accept cookies, but you can change your settings to block some or, if you prefer, all cookies. Via your browser settings, you can also delete cookies already stored in your browser or view the storage duration. You can also set your browser so that you are notified before cookies are stored. Since the different browsers can differ in terms of the functions they offer, refer to your browser’s help menu for the configuration options. If you want a comprehensive overview of all instances of third-party access to your Web browser, we recommend that you install specially developed plug-ins.

Declining cookies

If you decline cookies for which we require your consent, this setting will be applied for the future. Note that if you disable cookies through your browser settings or directly on our website, you may no longer be able to use all the features and functions available on our website. If you want to delete third-party cookies, you can do this for your previous sessions only via your browser settings.

Mandatory cookies ensure that the website functions properly.





Storage period



Saves the user’s consent status for cookies on the current domain.

6 months



Saves the user’s consent status for cookies on the current domain.

6 months

fuchsv3_group_advertisingFuchs.comSaves the user’s consent status for cookies on the current domain.6 months


Third-Party Cookies (Statistics/Marketing)

Cookies for marketing purposes are provided by third parties and placed on the FUCHS website. They are used for collecting information for promotions, web statistics and user-defined content.

Below is an overview of all cookies used.




Storage period


Registers a unique ID used for generating statistical data about how visitors use the website.

24 months

Registers a unique ID used for generating statistical data about how visitors use the website.

24 hours
_gatUsed by Google Analytics to limit the request rate.1 minute
Facebook Pixel (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)_fbpIdentifies browsers to provide analytics services for advertising and websites.90 days
datrTo provide fraud prevention.2 years
LinkedIn Insight-Tag (LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland)langUsed to remember a user's language setting to ensure LinkedIn.com displays in the language selected by the user in their settings.Session
bcookieBrowser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform.2 years
UserMatchHistoryLinkedIn Ads ID syncing.30 days
LisscUsed for tracking the use of embedded services.1 year
bscookieUsed for remembering that a logged in user is verified by two factor authentication.2 years
li_gcUsed to store consent of guests regarding the use of cookies for non-essential purposes.2 years
LidcTo facilitate data center selection.24 hours
AnalyticsSyncHistoryUsed to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries.30 days


The section below provides some information about third-party providers who may set cookies.


Google Analytics

This website uses Google Analytics, a web analysis service provided by Google LLC, CA 94043, USA, (“Google”). Google Analytics uses “cookies,” which are text files that are stored on your computer and enable analysis of your website usage. The information generated by cookies about your usage of this website is normally transferred to a Google server in the USA, where it is stored.

If IP anonymization is enabled on a website, your IP address is truncated by Google within the member states of the European Union or in other EEA member states. Only in exceptional cases is the full IP address transferred to a Google server in the USA and truncated there. IP anonymization is enabled on this website. On behalf of the operator of this website, Google uses this information to evaluate your usage of the website, compile reports about website activities and provide additional services to the website operator relating to the use of the website and Internet use. Our legitimate interest in data processing also lies in these purposes. The legal basis for the use of Google Analytics is your given consent according to Art. 6 para. 1 lit. a DSGVO within the cookie banner. You can deactivate your consent at any time in the cookie policy above ("Opt-out"). The data sent by us and linked to cookies, user IDs or advertising IDs is automatically deleted after 14 months. Data whose retention period is reached is automatically deleted once a month.

The IP address transmitted by the user’s browser as part of Google Analytics is not merged with other Google data.

You can refuse the use of cookies using the settings above or by making the appropriate settings in your browser software; if you do this, however, you may not be able to make full use of this website.

For more information about how Google uses data for promotional purposes, see the following Google websites: https://www.google.com/intl/de/policies/privacy/partners/ (“How Google uses information from sites or apps that use our services”); https://www.google.com/policies/technologies/ads (“How Google uses cookies in advertising”); and https://www.google.com/ads/preferences/ (“Ad personalization”).

Facebook Pixel

This website uses the so-called "Facebook pixel" of the company "Facebook" (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). The Facebook pixel allows us to classify visitors to our website into specific target groups in order to display appropriate advertising ("ads") to you on Facebook. The data collected (e.g. IP addresses, information on the web browser, the location of the website, buttons clicked, pixel IDs if applicable and other characteristics) are not visible to us ourselves, but can only be used in the context of displaying certain advertisements. So-called cookies are also set as part of the use of the Facebook pixel code. If you subsequently log in to Facebook or visit Facebook while logged in, Facebook assigns this information to your personal Facebook user account. The data collected about you does not allow us to draw any conclusions about your identity as a user. The collection and processing of data by Facebook takes place within the framework of Facebook's privacy policy. You can find more information here: https://www.facebook.com/about/privacy. You can object to the collection by the Facebook Pixel and use of your data to display Facebook ads. To do so, you can access the page set up by Facebook (cf. there the settings for usage-based advertising) if you are logged into Facebook: https://www.facebook.com/settings. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices. The legal basis for the data processing by the Facebook Pixel is your given consent according to Art. 6 para. 1 lit. a DSGVO within the cookie banner. You can deactivate your consent at any time in the cookie policy above ("opt-out").

LinkedIn Insight-TagFurthermore, this website uses the so-called conversion tracking with LinkedIn Insights Tag, a tool of LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland. For this purpose, the LinkedIn Insight Tag is integrated on our pages and a cookie is set on your end device by LinkedIn. This informs LinkedIn that you have visited our web pages, whereby your IP address is also collected. In addition, timestamps and events such as page views are stored. This enables us to statistically evaluate the use of our website in order to constantly optimize it. We learn, for example, through which LinkedIn ad or interaction on LinkedIn you came to our website. This allows us to better control the display of our advertising.
You can find more information on conversion tracking at https://www.linkedin.com/help/linkedin/answer/67595/linkedin-conversion-trackingubersicht. Please note that the data may be stored and processed by LinkedIn, so that a connection to the respective user profile is possible and LinkedIn can use the data for its own advertising purposes. For more information, please see LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy. You can prevent the analysis of your usage behavior by LinkedIn as well as the display of interest-based recommendations via https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. The legal basis for data processing by the LinkedIn Insight Tag is your given consent according to Art. 6 para. 1 lit. a DSGVO within the cookie banner.  You can deactivate your consent at any time in the cookie policy above ("opt-out").

To embed videos, FUCHS SE uses YouTube, Google LLC, CA 94043, USA (“YouTube”). The videos were embedded in extended data protection mode. Like most websites, however, YouTube also uses cookies to collect information about its website visitors. YouTube uses this to record video statistics, prevent fraud and improve user-friendliness. This also results in a connection being established with the Google DoubleClick network. When you play a video, this could trigger further data processing operations. We have no influence over this.

For information about why and how YouTube (Google) processes your personal data as well as your rights and options for protecting your privacy, see https://policies.google.com/privacy.

Google Tag Manager

WeuseGoogleTagManager,aserviceprovidedbyGoogleLLC,1600AmphitheatreParkway,MountainView,CA94043,USA("Google").This organizational tool allows us to centrally integrate and manage code sections from various tracking tools (e.g. Google Analytics) that we use on our website.Thesearesmallcodeelementsonourwebsitethatareused,amongotherthings,tomeasuretrafficandvisitorbehaviorandtounderstandtheimpactofonlineadvertising.

The Google Tag Manager processes your IP address and transmits it to Google.This is usually transmitted to a server in the USA and stored there.In addition, the data collected by the tags of the implemented tracking tools is forwarded to the corresponding tools via the Google Tag Manager.The data is not stored by the Google Tag Manager.

The legal basis for the use of Google Tag Manager is your consent in accordance with Art. 6 para. 1 lit. a GDPR within the cookie banner.You can deactivate your consent at any time in the cookie policy above.

You can find out how long the individual tracking tools store your data in the corresponding individual information on the individual tools.

Further information on the use of Google Tag Manager can be found at: 





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